Privacy Policy — OPTILYZE
Last Updated: 3/11/25
Introduction
OPTILYZE (“we”, “our”, “us”) provides AI-powered lead generation, marketing automation, and digital consulting services.
We respect your privacy and are committed to protecting your personal data under the UK GDPR, EU GDPR, and Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, services, or interact with us.
Information We Collect
We may collect the following information:
A. Personal Information
Name
Email address
Phone number
Job title & company information
Social media profile links (e.g., LinkedIn)
IP address / location data (for analytics)
B. Business & Marketing Data
Company website & public profile data
Outreach interaction history
CRM records
Sales & campaign analytics
C. Automatically Collected Data
Cookies & tracking data
Device and browser information
Usage statistics (pages viewed, time on site)
How We Collect Data
We collect data through:
Website forms (contact / audit / booking forms)
Email communications
CRM & automation platforms
Advertising platforms (Google, Meta, LinkedIn)
Public business data sources (e.g., LinkedIn, company websites)
Cookies and pixels
How We Use Your Data
We use your data to:
Respond to enquiries & provide services
Deliver marketing communications & offers
Generate leads and campaigns for clients
Personalise outreach & communications
Improve our services and website performance
Meet legal and regulatory obligations
We do not sell personal data.
Legal Basis for Processing
We process personal data under:
Consent (newsletter, form opt-in)
Contractual necessity (client services)
Legitimate business interest (B2B outreach, analytics)
Legal obligations (compliance)
Data Storage & Security
We implement security measures including encryption, secure servers, and access controls.
Data may be processed via third-party platforms (e.g., Google, HubSpot, Instantly.ai, Make.com), all compliant with GDPR security obligations.
Cookies & Tracking
We use cookies and analytics tools to improve user experience and marketing performance.
You may adjust cookie settings in your browser or use our cookie consent controls.
Third-Party Services
We may share data with trusted third parties for business operations including:
CRM & lead management tools
Email and automation services
Cloud hosting & analytics platforms
We do not share data with unauthorised third parties.
International Transfers
Data may be transferred outside the UK/EU to compliant service providers with appropriate safeguards (e.g., Standard Contractual Clauses).
Data Retention
We retain data as long as necessary for legitimate business purposes or legal compliance, typically:
Lead & CRM data: up to 24 months
Client records: up to 6 years (HMRC compliance)
You may request deletion at any time (see Section 11).
Your Rights
You have the right to:
Access your data
Request corrections
Request deletion
Withdraw consent
Object to processing
Request data transfer (data portability)
To submit a request, contact us at:
📩 hello@optilyze.co
Children's Privacy
Our services are not intended for individuals under 16. We do not knowingly collect children's data.
Policy Changes
We may update this policy. Changes will be posted on this page with the “Last Updated” date.
Contact Information
For questions or GDPR requests, contact:
OPTILYZE
Email: hello@optilyze